March 7, 2025

Why more women are thriving as brokers: Inspiration and advice from industry leaders

While the industry is seeing a decline in female brokers, Connective continues to buck the trend with the highest representation of women in broking. Discover why women are thriving within our network, the key qualities driving their success, and expert advice from industry leaders on building a rewarding career in finance.

The financial services industry has traditionally been male-dominated, particularly in roles such as broking. However, in recent years, more and more women are not just participating in the field but excelling as brokers. This shift is not just encouraging—it's reshaping the industry. Women are bringing fresh perspectives, demonstrating unmatched work ethic, and forging powerful networks. In this blog, we’ll explore why women are thriving in the broking sector, and provide inspiration and advice from leading industry figures.

Breaking down barriers

Historically, the broking industry, along with many other sectors in finance, had a reputation for being male-dominated. However, over time, this dynamic has shifted dramatically. As more women have entered the industry, they’ve not only proven their capabilities but also pioneered a new era of collaboration, transparency, and client-centered approaches. Women in broking are bringing critical thinking, empathy, and relationship-building skills to the forefront of their businesses, which has contributed to their success.

While challenges still exist, such as the pay gap and limited representation in senior leadership roles, the increasing number of women rising to the top is undeniable. Women have become key players in some of the most successful brokerages globally, which is inspiring others to follow suit.

Key qualities women bring to broking

Women brokers have been successful for a variety of reasons. Here are some key qualities they bring to the industry:

  1. Empathy and client relationships: Women are known for their strong emotional intelligence and their ability to connect with clients on a personal level. This ability to build trust and rapport can often be the difference in securing long-term clients and driving business growth. Successful women brokers are often highly focused on the needs and goals of their clients, making them an asset to any firm.
  1. Work-life balance: Many women in the broking industry have mastered the delicate art of work-life balance. Balancing demanding professional lives with personal commitments is no small feat, but many women find innovative ways to manage their time effectively. This leads to a more holistic approach to work, fostering greater satisfaction and long-term career sustainability.
  1. Collaboration over competition: Women brokers are leading the charge in fostering more collaborative work environments, as opposed to overly competitive ones. By focusing on teamwork and collective success, they are building stronger companies and creating a more inclusive atmosphere for their peers.
  1. Resilience and perseverance: Women often have to work harder to prove their worth in male-dominated industries. The resilience they demonstrate in the face of adversity has been a driving force behind their success. From overcoming imposter syndrome to defying gender biases, women in broking are showcasing a tenacious work ethic that is leading them to the top.

Advice from leading women in broking

While the journey to success as a female broker can be demanding, the rewards are many. To provide insight into how women can thrive in this field, we reached out to some of the industry’s top female leaders for their advice:

1. Prioritise building strong relationships: "The foundation of being a successful broker is your relationships with clients. Always put their needs first, and they’ll value your expertise. Trust is everything in this business," says Kate Sweeney, Senior Broker at a leading financial advisory firm.

2. Don’t be afraid to ask questions: Rachel Green, Managing Director at a global investment firm, emphasises the importance of seeking mentorship and learning from those with experience. "No question is too small. Ask, learn, and grow. It’s key to developing your expertise and confidence."

3. Embrace change and stay agile: According to Charlotte Weston, a leading financial consultant, staying flexible and adapting to changes is essential. "The financial world is always evolving. Stay informed, adapt quickly, and be open to new opportunities," she advises.

4. Own your success: One of the most empowering pieces of advice comes from Monique Harris, a successful brokerage firm founder: "Don’t shy away from your achievements. Women have been conditioned to downplay their success—stop doing that. Own it, and let your confidence shine."

The future of women in broking

As more women continue to take on leadership roles in broking, the future looks bright. Diversity is becoming a key driver of innovation and success in the sector. The rise of women in broking is not just a passing trend but a movement that is helping to shape the future of the industry for the better.

We’re committed to supporting all brokers, especially women, in their journey to success. By offering resources, training, and mentoring, we aim to create an environment where everyone, regardless of gender, can thrive in the broking industry.

Download our 10-year success plan today.

Final Thoughts

The growing presence of women brokers is transforming the landscape of the finance world. With a unique combination of empathy, collaboration, resilience, and innovation, women are proving they belong at the top of the broking world. As more women enter this space, they continue to inspire future generations to pursue their passions and break barriers in the world of finance.

If you're a woman considering a career in broking, take inspiration from the trailblazers who’ve come before you. With the right mindset, mentorship, and determination, there’s no limit to what you can achieve. Start a conversation with our team today by reaching out here.

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